There once was a man named Aaron. Nora McInerny loved that man. That man got a brain tumor and died. It was very sad. So Nora started a nonprofit organization inspired by that man’s favorite thrift store t-shirt.

Since then, Nora has started some other things as well. She has a book you can read (It’s Okay To Laugh -- Crying Is Cool, Too), a podcast you can listen to (Terrible, Thanks For Asking), a column you can peruse (on Elle.com) and a club you can join if you also lost your human (Hot Young Widows Club).

Oh, and just so you’re aware in case you ever run into Nora at the grocery store or your local Target, she’s fairly tall. Don’t be alarmed.


Officially, Lindsay Wenner is Still Kickin’s executive director, but we prefer to call her The Woman Who Runs This Whole Damn Show.

After Aaron’s death, Nora reached out to Lindsay about starting a nonprofit. They’d print a few copies of Aaron’s favorite t-shirt, sell them, and donate the proceeds to someone in need... and then do that month after month, forever and ever. And Lindsay said, “Duh. I’m in!” (This is probably not a direct quote.)

Because Still Kickin doesn't keep her busy enough (ha! good one), Lindsay also continues to tackle freelance project management work in the ad world.